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Alejandro Toledo

Alejandro Toledo
Alejandro began his career as a freelance commercials director in Spain in 1983.
In 1992 he co-founded the reputed Madrid-based production company Propaganda Producciones. Since 1998 he’s been exclusively represented by production companies of high international reputation such as Group Films and Ovideo.

Over the years he has a built a dynamic network of production partners that span across all continents. Since 2005, Alejandro is represented internationally by The Brownie Film Company. He speaks fluent Spanish, French and English.
With over 20 years of international experience, Alejandro has directed commercials for a plethora of important multinational clients MERCEDES, NISSAN, KIA, BMW, GM, LEXUS, PEUGEOT, OLYMPIC GAMES, NIKE, KODAK, SUN INTERBREW to name a few. His immense flexibility of directing style, exquisite visuals and photography, along side his unique aptitude for interpreting performances and story-telling, allows him to direct an endless variety of product ranges and commercial script concepts.