Yves Lawrence
Cosmopolitan, Yves Lawrence, born and raised in France, worked and lived in Latin America during the past few years, “A very rich and
strong culture I needed to discover from within". But it is the British commercial’s industry that introduced him to advertising: “A great school. London is such an inspiring city from a creative standpoint.”
His sensibilities and the truthfulness of his camera's observations, his receptivity, the way he is able to harmonize realities, his approach about truth and honesty, his ability to tell a story, his attention to details and his thorough understanding of what is necessary inspires advertisers to seek him out.
He loves the collaborative process, “I love art direction, lighting, writing and the wonderful bouncing off of ideas”, because his goal is to get the best out of the people around him. “Trust those you work with to do their job. Directors can’t do it by themselves and it is their responsibility to establish a creative environment that incorporates everyone and to bring everyone's skills to life."
“I do my best to make my reel as eclectic as I can because I don’t want to be pigeonholed”. Versatile, great visual storyteller with a strong sense of art direction, his work shows attitudes, emotions and captures sentiments of warmth and humanity. "Simplicity and stories that are definitely clear in their complexity is key. Everything starts with the script; I search for stories and I like good storytellers.”
Yves Lawrence is represented by French Directors worldwide except for US, Canada, UK.
strong culture I needed to discover from within". But it is the British commercial’s industry that introduced him to advertising: “A great school. London is such an inspiring city from a creative standpoint.”
His sensibilities and the truthfulness of his camera's observations, his receptivity, the way he is able to harmonize realities, his approach about truth and honesty, his ability to tell a story, his attention to details and his thorough understanding of what is necessary inspires advertisers to seek him out.
He loves the collaborative process, “I love art direction, lighting, writing and the wonderful bouncing off of ideas”, because his goal is to get the best out of the people around him. “Trust those you work with to do their job. Directors can’t do it by themselves and it is their responsibility to establish a creative environment that incorporates everyone and to bring everyone's skills to life."
“I do my best to make my reel as eclectic as I can because I don’t want to be pigeonholed”. Versatile, great visual storyteller with a strong sense of art direction, his work shows attitudes, emotions and captures sentiments of warmth and humanity. "Simplicity and stories that are definitely clear in their complexity is key. Everything starts with the script; I search for stories and I like good storytellers.”
Yves Lawrence is represented by French Directors worldwide except for US, Canada, UK.
