Such a great pleasure to work in Italy! Life is so rich to observe! And a piece of advice... Never buy an old Solex to go to your appointments, it is best to put it as a antique in your living room! The Italian producer must have lost 3 kilos trying to get it started and each time he managed and handed it over to the actress... It stopped!
Many thanks to Silke Schmidt and Maike, to Jean Jacques Santarelli and Laurent Cotti, to Michelle Colombo and Chrystelle Robin, and of course to my faithful DoP Dominiqe Lerigoleur.

The two films for the International Corona campaign (the ?Mumies? is coming shortly...) were shot in Malta for the ?Pirates? and in Morrocco for the ?Mumies?. In each film almost everything was done directly on camera! Very little post-production was used!
Production was Mia Films in Mexico, producer was Flore Vega, DoP was our usual Michel Abramowicz....

In August we shot in Warsaw four great spots for "Zelmer" , the AEG of the east. It was the 1st time this client was advertising on air. The agency Warsaw RED 8, one of the top creative agencies of Poland, came up with a highly original and daring concept. The idea was to create a test hall where the products where being tested for their robustness and long lasting life. It was meant to be done with a daring humor and a minimalist approach. Basia and I felt, the spots needed a very precise design and light. The spots were shot by Production Company : Dynamo films
The DOP was Sebastian Milaszewicz.
For agency Red 8 Warsaw.

Shooting this Kiri commercial was quite a moment! The kids were all 5 years old : "Stay still... don't move... no! not you!.... YOU!... please don't touch the sound boom... all right everybody in place... When do we stop...??? After when the take is good... and now was it good?... No! not yet! Once lore... Oh NO not again!... Yes... again! I almost found my kids were angels when it was all over! Client : Kiri, Agency : Saatchi Paris, AD Delphine Bojago, CR : Arnaud Vanhelle, Production : Franco, DOP Stephane Le Parc.

The challenge of these two Air Canada films was to shoot 140 shots in a great amount of different locations in only 5 days. Frederic and his DOP,
Vincent did a lot of running around Buenos Aires and shot the two commercials all hand-held!
A good week's worth of physical exercice! Frederic was delighted !!!

Director : Frederic Potier, DOP : Vincent Warin Client : Air Canada, Agency : Marketel, production : Trafic